Good GOD Almighty, I will never in my life understand the appeal of those things, especially on women. Frankly, I think they look like horsecrap, but then again I guess I’m older than dirt.
It's a fad which will pass. Tattoo removal is becoming a high growth business these days.
As to tats on women, my wife once wanted one, but she could never figure out where to put one where it wouldn't seem ugly or misplaced to her. In the end, she gave up on the whole idea, which was fine by me.