In my experience, those who downplay the destructiveness of bullying tend to have been participants in it. The schools I went to, teachers, particularly phys ed, subtly promoted it in a host of ways.
And it is very destructive.
Today’s notion that it is aimed exclusively or primarily at “gay kids” is of course nonsense.
The idea that the answer is to beat up the bully is often on a par with the notion that the way to get along in prison is to immediately beat up the top dog in there. True, no doubt, but often easier said than done.
Who’s downplaying bullying?
It’s simply not in the ad.
Not just true, but very effective. I know firsthand. After I kicked the right kid's a** at the right time, the bullying ended. As far as not being easy, what else worthwhile is? It's easier in the long run than continually being picked on. Again, I know firsthand.
Scouts Out! Cavalry Ho!