A few days ago mention was made of General Ent, who led the raid on Ploesti. Ent Air Force Base in Colorado Springs was named for him and for a time housed NORAD. After the base was decommissioned it was acquired as a U.S. Olympic Training Center, which still operates there. The name lives on in the Ent Federal Credit Union.
I fear that many people will see the name and wonder why a credit union is named after the giant tree-people from Lord of the Rings.