Railing against a beer commercial’s misquote of the DoI cheapens the argument from where I sit. Our elected, uh, leaders would be a better place to start. JMO.
Dear Patrick,
Thank you for getting in touch with us and sharing your concerns about our Independence Day commercial. All advertising, especially beer advertising, follows certain guidelines – from the TV networks, the Beer Institute (a beer industry trade organization), and our own internal guidelines. The Beer Institute Advertising Code says, “Beer advertising and marketing materials should not include religion or religious themes.”
We agree with that and try to adhere to these guidelines. While we understand your objection to the omission of the phrase “by our creator” in other circumstances (after all, they occur in the Declaration of independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.
We do appreciate your writing to us to express your concerns and for giving us a chance to address them. We hope that you will write to us again in the future with either positive or negative feedback. We truly do rely on consumers to be the judges of our work. Sincerely Todd Bellomy Consumer Relations
I am not going to post my reply because it falls under the category of "railing" and it's also not really appropriate for my fellow freepers.