48 of 50 is 96 of 100... which is to say, if four percent is enough to pay bills and pad the account who cares what the other 96 % are doing... exposure is the key... what other show claims to hold a 20mil listenership.
“48 of 50 is 96 of 100...”
Let’s take that further. 2 out of 50 are more than willing to advertise. That’s 4% of all the businesses that advertise in that area.
How may businesses are in that market? Thousands?
That means that at least a few hundred are clamoring to be advertising on that station at that time.
Is that not enough? It only takes a few.
Just what are they saying they are expecting?