Posted on 04/20/2013 12:37:27 AM PDT by Olog-hai
McDonald’s managed to eke out a higher profit for its first quarter even as the world’s biggest hamburger chain failed to lift sales with its Dollar Menu.
The company said Friday that an important sales measurement fell 1 percent during the period and warned that it’s expected to dip again in April.
That marked the first quarterly decline in a decade in sales at restaurants open at least 13 months and underscored the troubles the company has been facing.
As Burger King and Wendy’s have stepped up their marketing over the past year or so, McDonald’s has responded by aggressively touting its Dollar Menu and other value deals to hold onto customers in an industry where imitation is rampant. …
(Excerpt) Read more at hosted.ap.org ...
McDonald’s count use some instructions on hamburger making from Whataburger.
Count -should read ‘could’
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