Attempting to base your business model on appealing to 2% of the population while at the same time pissing off about 30% of the population - just aint smart.
Penneys is dying because they willfully chose to hitch their sales star to those steeped in moral perversion and chose a Degenerate to be their "spokesthing" for their Brave New World sales plan in spite of millions of former customers warning them against is and boycotting them ever since.
The next time someone dares to come up with the red herring that "Boycotts don't work" all you have to do is say... the fate of J.C. Penney proves that they do.