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J.C. Penney fires CEO after plummeting sales following gay ad campaign
Life News ^ | Family Research Center

Posted on 04/11/2013 2:01:23 PM PDT by Morgana

April 11, 2013 (Family Research Council) - Plenty of companies have argued that natural marriage is "bad for business"--but they'll have a tough time persuading J.C. Penney. After a series of radical decisions, the retailer is struggling to survive a 25 percent drop in sales.

It started in 2011 when the company hired Ellen DeGeneres, a vocal proponent of same-sex "marriage" as its spokesperson.

The choice drew fire from organizations like the American Family Association (AFA) because it was a departure from the store's longstanding values. When AFA's One Million Moms complained, J.C. Penney's new CEO, Ron Johnson, stubbornly dug in his heels.

Then, on Mothers' Day, the company shocked customers with a blatant endorsement of homosexuality in an ad that featured two moms--followed by a two-dads ad for Fathers' Day. Coupled with an overhaul of the stores' pricing system, the stock never recovered.

Now, months after the experiment failed, J.C. Penney has fired Johnson and replaced him with the former CEO, Myron Ullman.

Hinting that the problems are more political than the media is reporting, Ullman said bluntly,

Whether the retailer will learn from its mistakes is yet to be seen. But J.C. Penney's freefall should serve as a warning to other companies who are itching to jump on the same-sex bandwagon. Pandering to those who want to redefine marriage (and the rest of society with it) may earn you a pat on the back from the Human Rights Campaign, but in the long term, it's bad policy.

Americans want corporate neutrality in the culture wars, and when they don't find it, they will go elsewhere.


TOPICS: Business/Economy
KEYWORDS: genderdysphoria; homosexualagenda; jcpenney; jcpenny; partisanmediashill; partisanmediashills; poeticjustice
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To: Morgana

No rich gay guy was EVER going to buy from icky, low class JC Penney. That they didn’t know this makes them deserve everything they got!


21 posted on 04/11/2013 2:18:17 PM PDT by miss marmelstein ( Richard Lives Yet!)
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To: DannyTN

Five-Year Financial Summary
($ in millions, except per share data)
Results for the year
2012 2011 2010 2009 2008
Total net sales
$ 12,985 $ 17,260 $ 17,759 $ 17,556 $ 18,486

Ouch that’s got to hurt!


22 posted on 04/11/2013 2:20:44 PM PDT by DannyTN
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To: DannyTN

Five-Year Financial Summary
($ in millions, except per share data)
Results for the year
2012 2011 2010 2009 2008
Total net sales
$ 12,985 $ 17,260 $ 17,759 $ 17,556 $ 18,486

Ouch that’s got to hurt!


23 posted on 04/11/2013 2:20:44 PM PDT by DannyTN
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To: GuySwell

Oh.... I had some trouble sorting out that first line. It is past my nap time. Thanks.


24 posted on 04/11/2013 2:22:36 PM PDT by NEMDF
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To: Morgana

He harmed the company, let’t see what happens now he’s gone


25 posted on 04/11/2013 2:24:09 PM PDT by The Wizard (Madam President is my President now and in the future)
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To: Morgana

He harmed the company, let’s see what happens now he’s gone, will they change their tune and start getting “family values”....that’s their market....regular, straight Americans who shop by computers


26 posted on 04/11/2013 2:26:22 PM PDT by The Wizard (Madam President is my President now and in the future)
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To: Morgana

How nice.

I’m still not shopping there until Ted Nugent does their commercials.


27 posted on 04/11/2013 2:28:15 PM PDT by Salamander (Like acid and oil on a madman's face, reason tends to fly away.....)
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To: Maelstorm
I’ve never been a Pennys or Macys kind of shopper though I do prefer Macys

I stopped shopping Macys when they made a corporate decision to allow transvestites change in the women's dressing room.

Can't a group of Tradition Values people start an upscale clothing chain?

28 posted on 04/11/2013 2:29:58 PM PDT by stars & stripes forever ((Blessed is the nation whose God is the Lord!))
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To: DannyTN

But to borrow you need lenders. Plus, you have to pay interest, which people notice. Immeasurably more largesse derives from dollars conjured out of thin air by the Fed. Inflation is the perfectest of taxes from government’s point of view. It’s mostly hidden, easily blamable on other factors, and no one likes the hardest hit—savers—anyway.


29 posted on 04/11/2013 2:30:33 PM PDT by Tublecane
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To: re_nortex

The big J.C. Penney store is closing in my city.

No business.

The homosexual ads did it.

Folks quit doing business there.


30 posted on 04/11/2013 2:30:49 PM PDT by onyx (Please Support Free Republic - Donate Monthly! If you want on Sarah Palin's Ping List, Let Me know!)
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To: stars & stripes forever

Belk seems to be fairly conservative though I shop there but I’ve heard good things.


31 posted on 04/11/2013 2:31:57 PM PDT by Maelstorm (This country wasn't founded with the battle cry "Give me liberty or give me a govt check!")
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To: Morgana

Like our “republican” politicians, these people live in a bubble, and beleive everything they hear at the leftie cocktail parties.


32 posted on 04/11/2013 2:32:22 PM PDT by Fido969
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To: GuySwell

Oh, you mean marriage.


33 posted on 04/11/2013 2:32:37 PM PDT by Tublecane
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To: miss marmelstein

"There's a sale at Penney's !"

34 posted on 04/11/2013 2:36:50 PM PDT by fieldmarshaldj (Resist We Much)
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To: Morgana

I’m so glad that a pro-homo business is faltering. There are other businesses eager to jump on the pro-homo bandwagon. I have heard their ads. I wonder if they know just how many people they are alienating. Maybe they will have to learn the hard way.


35 posted on 04/11/2013 2:37:53 PM PDT by matt1234
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To: Tublecane

People and countries will lend to the government on a gold standard.

If you look at the FED balance sheet, they weren’t conjuring dollars out of thin air until 2008 when the crisis hit. And they can unconjure those dollars by selling the treasury bills they bought on the open market just as quick as they conjured them. But the economy has to be strong enough to absorb them and no one is talking about trade policy and putting Americans back to work.

The Fed has a good track record on inflation. A small amount of inflation is preferable to deflation which causes depressions. The dollar has been considerably more stable on a year to year basis under the FED than it ever was on the gold standard.

If savers put the money in a bank they’ll draw interest and offset inflation. if they invest they will beat inflation. It’s only those that want to hoard money in their mattress for 90 years, that a small rate of annual inflation hurts.

Currency is there to faciliate economic transactions not to be a long term store of value. if you want long term store of value take your currency and buy gold or land or whatever real asset you want. Don’t screw up the economy by tying the currency to an asset that tends to be deflationary in nature and subject to speculators like Soros.


36 posted on 04/11/2013 2:37:55 PM PDT by DannyTN
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To: Salamander

My sentiments exactly. So how will we know when the coast is clear?


37 posted on 04/11/2013 2:40:55 PM PDT by Maudeen (Proverbs 3:5-6)
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To: Morgana

Too little too late


38 posted on 04/11/2013 2:43:01 PM PDT by rrrod (at home in Medellin Colombia)
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To: NEMDF
What is this “natural marriage” they mention? Is that a new euphemism for “perverted homosexual unions”?

I believe that the term "natural marriage" may be referring to what those of us who have not drunk the kool-aid as "marriage". Ya know, husband, wife, kids. Male husband, female wife, "natural" kids.

Then again, I could be wrong. It is so hard to keep up with the left's changing definitions.

39 posted on 04/11/2013 2:46:38 PM PDT by LibertarianLiz
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To: stars & stripes forever

Guess I missed the transvestites in the ladies’ dressing room thing at Macy’s. So how do they designate it? We don’t have a Macy’s around here. I guess there goes another business on-line I don’t need to visit. Thanks for the heads up.


40 posted on 04/11/2013 2:49:55 PM PDT by Maudeen (Proverbs 3:5-6)
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