Here in Indiana, you can buy a whole small rotisserie roasted chicken at most grocery stores for 5 bucks.
Definitely shows the markup @ KFC.
We have the $5 chicken locally at Wegmans....excellent. I can get 3 meals out of it.
Oh yeah, huge markup. Sams right next door sells a large rotisserie for 4.88, Publix sells 8 piece box of fried chicken (very good) for about $7.
To me, fast food is generally overpriced and not very good (or fast). I think it’s all to support huge ad budgets, that’s the only explanation lol.