It was very cheap compared to butter. We had the package with white lard like stuff and the red coloring dot which we squeezed until it was yellow.
It's obvious that you're a young'un. Before the dot, there was the little packet from which you sprinkled the coloring powder into the white stuff; that was during WWII. And it wasn't encased in a plastic bag either; you had to mix it with a wooden spoon or with your hands!
That is Oleo.