Well, this could be taken another way. At first glance I thought Barack-Y Road for inauguration was a bit of a slam (such as saying the next four years will be a rocky road).
Of course this gelato must be eaten with the fingers, as any utensil could be used as a weapon.
Well perhaps you are right, if so it’s subtle and perhaps not a wise business move in any case. For a small business BO is a death knell.