[JayGalt]

Well perhaps you are right, if so it’s subtle and perhaps not a wise business move in any case. For a small business BO is a death knell.

[Wingy]

From the site:For one week only, Josh is making a very special flavor: Barack-y Road. It's Bourbon vanilla gelato stuffed and mixed with marshmallows, butter-roasted peanuts, caramel, and homemade chocolate chips.

Actually, except for the name, it sounds pretty good. I can't find any connection with the Won except for the name. The price of $110.00 for six 12 ounce cups seems pretty steep though.