LOL!! Gosh sorry to burst your bubble of warm fuzzy feelings but the truth is the Lego is in business to provide jobs and make a profit. Obviously you were reeled in by this sweet little story but the truth is that Luka’s father just trained him that companies are in business to provide “charity” to disobedient little kids. Take a look at what companies are facing who dare to admit they are in business to make money and not provide a “charity” God forbid that a politician actually dares to confront this attitude. You want 60 billion?? Scream about mean politicians who don’t care and within 24hrs they will write a check.
And to that end, the canny folks at Lego obviously understand the concept of a loss leader far better than you. Betcha decades from now, the kid is buying Legos for his grandchildren.
Again, thank you for reminding the forum that you know better than LEGO how to run its company and know better than the boy’s father how to raise his son.
I’m sure both LEGO and the boy’s father are appreciative of your sentiments (that is, if you’ve had the chutzpah to write him or to inform your household that, effective immediately, you will never, as long as you live, buy another LEGO. )