When the clothes you where are more important than a life, Satan has already garnered your soul. I have never understood the need for branded clothes. As my Mother said if they are not paying you to advertise why do it for free?
Neither have I. At the time that became a fad, I was still young enough to have fallen for it, but I was offended at the idea that some company would charge me good money for a shirt, then plaster their logo all over it, expecting me to conduct free advertising for them.