Marche is almost breath-taking in his sheer stupidity. And his hypocrisy. The same guy who is now saying Hollywood doesn't influence behavior wrote this essay last January, stating:
"Advertising works: Why do you think Americans are so fat and in debt? A world of hyperadvertising in which advertising dominates the basic functions of living will obviously be a world of hyperconsumption. We've blamed the bankers and the government for the inability of Americans to keep within sustainable limits, but everything ordinary people do, from walking down the street to sending an e-mail, tells them either overtly or clandestinely to spend more...advertising intrudes more and more surreptitiously into every aspect of life...as social-media companies dream of a world in which the persuasion is so subtle and insidious and constant and perfectly pitched that the distinction between a brand and an identity dissolves entirely, advertising has become too essential to life to treat so casually or contemptuously."
But now, 11 months later, he concludes that Hollywood doesn't influence behavior.