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Loud Commercials Are Now Against the Law Consumers may file complaints with FCC
ADWEEK ^ | 12/13/12 | Katy Bachman

Posted on 12/13/2012 1:44:47 PM PST by Clint N. Suhks

Those annoying ear-splitting commercials that come out of nowhere are now officially against the law. The rules governing implementation of the Commercial Advertisement Loudness Mitigation Act (CALM) Act went into effect today requiring broadcasters, cable operators, satellite services and other video distributors to keep the volume level of commercials consistent with regular TV programming.

Loud commercials have been a top consumer complaint for decades, making the CALM Act a consumer favorite.

It also made the law's author, Rep. Anna Eshoo (D-Calif.) recognizable in grocery stores, she said during a press conference Thursday morning.

"It's the one bill that I've heard from people all over the country," said Eshoo of her 2008 bill. "This will be a relief to consumers. Today begins a new era of quieter TV."

Eshoo was joined at press conference this morning by Sen. Sheldon Whitehouse (D-R.I.), who sponsored the Senate companion bill that was passed in Dec. 2010. President Obama immediately signed the two-page bill into law Dec. 15, 2010. Once the Federal Communications Commission established the rules for the bill, media outlets were given a year to come into compliance.

If a loud commercial slips through, consumers must file a complaint with the FCC using the oline complaint form at www.fcc.gov/complaints.


TOPICS: TV/Movies
KEYWORDS:
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Good, about time. DVRs will be the smoking gun.
1 posted on 12/13/2012 1:44:52 PM PST by Clint N. Suhks
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To: Clint N. Suhks

I am happy to see this.


2 posted on 12/13/2012 1:45:40 PM PST by ColdOne (I miss my poochie... Tasha 2000~3/14/11 0bie don' t eatl my dog!)
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To: Clint N. Suhks

I got a mute button. I only see commercials, I never hear them.

How many more laws do we need!

Let’s get our savior the government involved in more things to protect you against anything that might offend you.

sorry, I do not agree.

bobo


3 posted on 12/13/2012 1:49:36 PM PST by bobo1
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To: Clint N. Suhks

Now, about those annoying, obtrusive telemarketing calls to mobile phones...


4 posted on 12/13/2012 1:49:58 PM PST by TADSLOS (No need to watch the movie "Idiocracy". We're living it.)
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To: ColdOne

I am happy to see this.
= = = = = = = = = = = = = = = =
It is ‘nice’ to see something done BUT

It is a little much when the volume of a TV etc has to be decided by the courts and politicians.

This is a no brainer that the ‘powers that be’ should have showed some judgement and good faith and done something on their own, not involve Govt agencies.

It is BS like this that empowers these SOB’s into convincing the sheeples that ‘WE’ can not survive without ‘THEM’.


5 posted on 12/13/2012 1:51:07 PM PST by xrmusn (6/98 "It is virtually impossible to clean the pond as long as the pigs are still crapping in it")
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To: TADSLOS

I do not answer anything when I do not know the number.

they give up calling me after awhile.

bobo


6 posted on 12/13/2012 1:56:25 PM PST by bobo1
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To: Clint N. Suhks
I read a "defense" of the commercial's volumes somewhere, sometime. It claimed that they really were no louder than the loudest part of any program you watch (think about how loud explosions or gunfire, etc. are in the show and compare them to the commercials).

Ha ha. I'm not falling for that! I think comparing the talking of the show to the commercials is a much better way to compare, and the commercial is MUCH louder. Also, it is very annoying to be watching TV late at night when everyone is asleep and you get up during a break to go to the kitchen (or elsewhere...) and, all of a sudden, the TV is booming some stupid commercial throughout the whole house.

7 posted on 12/13/2012 1:56:27 PM PST by jeffc (The U.S. media are our enemy)
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To: TADSLOS

My phone doesn’t ring unless the caller is in my contacts list. I figure whoever is calling can leave a voice mail.


8 posted on 12/13/2012 1:59:29 PM PST by Excellence (9/11 was an act of faith.)
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To: Clint N. Suhks

I would have probably been ecstatic over this news, had it come ten or fifteen years ago. Too late now. My viewing of current programming has dwindled down to virtually nil. Watch primarily dvd’s. Of older fare, from tv-series to movies. Reflective of when both America and its culture were still decent and something to take pride in.


9 posted on 12/13/2012 2:00:51 PM PST by greene66
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To: Excellence

How do you set that up?


10 posted on 12/13/2012 2:21:06 PM PST by Clint N. Suhks
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To: greene66
Me too. I've gone to watching The Waltons, Cosby Show, Everybody loves Raymond. Nothing else on.

How many Christmas shows can they come of with. Same script theme in everyone of them. Somebodys got to save some town and get married or find Santa Jr. a wife, etc.etc.etc., or there will be no Christmas.

None of it is worth the $80 I pay for the cable, 250 channels of NOTHING.

11 posted on 12/13/2012 2:21:25 PM PST by annieokie
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To: TADSLOS

My phone has a “reject” button. If I don’t recognize the number I reject it.


12 posted on 12/13/2012 2:27:37 PM PST by Ruy Dias de Bivar (SAVE THE SUMATRAN RAT MONKEY!)
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To: Clint N. Suhks

Whaddya know, job creation! Gonna take hundreds if not thousands more bureaucrats to shuffle all the paper from this one!


13 posted on 12/13/2012 2:28:29 PM PST by Buckeye McFrog
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To: annieokie

I take it that you still subscribe to cable TV. If so, why?


14 posted on 12/13/2012 2:37:13 PM PST by OldPossum
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To: Clint N. Suhks

So the lefty ads for lefty companies that drove me to drop my satellite feed can now get the creeps arrested? No more al Jazeera?


15 posted on 12/13/2012 2:45:25 PM PST by Hardraade (http://junipersec.wordpress.com (Vendetta))
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To: annieokie

And everything is just one more stream of codified, liberal racist goo.

Sickening.


16 posted on 12/13/2012 2:49:21 PM PST by Hardraade (http://junipersec.wordpress.com (Vendetta))
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To: Clint N. Suhks

Who has watched a commercial in the last 7-8 years anyway.... DVR’s got rid of them...


17 posted on 12/13/2012 2:53:06 PM PST by TexasGunLover ("Either you're with us or you're with the terrorists."-- President George W. Bush)
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To: Clint N. Suhks

Does this apply to the Government hectoring you at massive decibels over public address systems?


18 posted on 12/13/2012 3:01:51 PM PST by Uncle Miltie (Cloward-Piven is a two way street. Move your capital out of the U.S. Let the economy burn.)
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To: OldPossum
Yes, contract up end of this month. Then I just have to have some help on what to do next.

I do not want any satellite or cable, so I'm stuck. Need my grandsons to help me with all the TECH stuff. Used to be so simple. "Open box, plug it in". lol. Now I'm lost, and don't want to learn.

I will be getting rid of land line as well. Need to upgrade my very old flip top cell phone, lol.

I NEED HELP......don't anyone attempt to try and explain all of it to me on this thread. lol. I am like Jeff Dunhams "Peanut", goes right over my head.

19 posted on 12/13/2012 3:02:07 PM PST by annieokie
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To: Hardraade
It really is.

Seems like all the new shows sitcoms, 1st thing in the first 2 seconds, some twosome is jumping into the sack, or talking about it.

Pretty bad, when they have to GRAB you in the first 2 seconds. Guess they know we all change the channels ASAP of the show coming on. rofl.

20 posted on 12/13/2012 3:08:13 PM PST by annieokie
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