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Girls with guns, not dolls, in ‘gender neutral' toy shop
heraldsun ^ | 11.24.2012 | staff

Posted on 11/24/2012 4:35:14 PM PST by Morgana

SWEDEN'S largest toy chain "gender neutral" after picturing boys holding baby dolls and banishing girls from the dolls pages of its Christmas catalogue. Digital Pass - $5 weekend papers

"For several years, we have found that the gender debate has grown so strong in the Swedish market that we ... have had to adjust," Jan Nyberg, director of sales at Top Toy, franchise-holder for US toy chain Toys R Us, said.

The country's advertising watchdog reprimanded the company for gender discrimination three years ago following complaints over outdated gender roles in the 2008 Christmas catalogue, which featured boys dressed as superheroes and girls playing princess.

A comparison between this year's Toys R Us catalogues in Sweden and Denmark, where Top Toy is also the franchisee, showed that a boy wielding a toy machine gun in the Danish edition had been replaced by a girl in Sweden.

Elsewhere, a girl was Photoshopped out of the "Hello Kitty" page, a girl holding a baby doll was replaced by a boy, and, in sister chain BR's catalogue, a young girl's pink T-shirt was turned light blue.

Top Toy, Sweden's largest toy retailer by number of stores, said it had received "training and guidance" from the Swedish advertising watchdog, which is a self-regulatory agency.

(Excerpt) Read more at heraldsun.com.au ...


TOPICS: Business/Economy
KEYWORDS: barf; homosexualagenda; queerstuff
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To: KC_Lion
Kalashnikitty rules them all.


21 posted on 11/24/2012 7:40:03 PM PST by Azeem (There are four boxes to be used in the defense of liberty: soap, ballot, jury and ammo.)
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To: Tanniker Smith

Ah Shucks, I fit in the Military like its one of dem 'round pegs. You just make your bed real neat and remember to stand up straight.


22 posted on 11/24/2012 8:03:56 PM PST by KC_Lion (Build the America you want to live in at your address, and keep looking up.-Sarah Palin)
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To: pennyfarmer

You can paint that AR with Duracoat epoxy paint.
http://www.duracoat-firearm-finishes.com/
Then make waterslide decal with decal paper you can use in an inkjet printer. Place it on the stock and paint over it with a clear coat of Duracoat paint.


23 posted on 11/24/2012 8:36:03 PM PST by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: Morgana

As a little girl, I had more than my share of cap pistols, all of them very realistic. Had dolls and stuffed toys too. Neither one hurt me a bit. But forcing parents and kids on the subject is different!


24 posted on 11/24/2012 9:41:44 PM PST by Moonmad27 ("I'm not bad, I'm just drawn that way." Jessica Rabbitll)
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To: Morgana
Local Mississippi girls getting ready for the dove field.Photobucket
25 posted on 11/25/2012 5:31:03 AM PST by Hotmetal (Home from the sandbox.)
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