CDC has been running a prepping campaign that's a little out of the box, and they did get some notice, it was a meme on the web for a while. I guess the FEMA posters were boring.
/johnny
It makes me think of the greasy handprints I found on the glass panes in my front door. Looked like someone had been down on their knees with their greasy hands on the glass while they peered into my house. It creeped me out.