Use the widest possible lens at the smallest aperture to really bring out the crud.
I have a lot of trouble here with pine pollen, if it sits on the sensor for a while it is hard to remove. My Rocket blower handles most problems if they aren't sticky.
Cleaning a sensor isn't difficult but many people don't want to tackle it. At 40 to 50 bucks a pop a lot of them just put up with a dirty sensor. That's an outrageous fee BTW, for a 10 minute job.