Buddy of mine has a BIG Dodge diesel truck, 4 doors, roomy and can pull the largest 5th wheel they make. It’s loaded, turbo, specialty engine computer for efficiency, heavy duty transmission.
He carpools with me, because at $4.31 a gallon for diesel, he’s paying upwards of $250 a month in fuel. His goal is to sell this rig, and get a little Tacoma or Tundra - not only will gasoline be saving him big, but the fact that his current rig gets far worse mileage than most Tacoma or Tundra trucks - he’ll slash his fuel bill by close to 75%.
With fuel costs high, and promising to go higher (with no end in sight) - why would anyone who doesn’t absolutely NEED a big truck, consider a big truck?
As they say I’m Texas, the bigger the belt buckle, the smaller the d!$&.
Same may be true of trucks.