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You may want to spend some time reading this...
Public Law 111–296 Healthy, Hunger-Free Kids Act of 2010

Search "performance awards" and see the money States get if they...
‘‘(II) make performance awards to not more than 15 States that demonstrate, as determined by the Secretary—

‘‘(aa) outstanding performance; and ‘‘(bb) substantial improvement.

And then eveeeeeeentually you get this...

SEC. 244. RESEARCH ON STRATEGIES TO PROMOTE THE SELECTION AND CONSUMPTION OF HEALTHY FOODS. (a) IN GENERAL.—The Secretary, in consultation with the Secretary of Health and Human Services, shall establish a research, demonstration, and technical assistance program to promote healthy eating and reduce the prevalence of obesity, among all population groups but especially among children, by applying the principles and insights of behavioral economics research in schools, child care programs, and other settings. (b) PRIORITIES.—The Secretary shall—

(1) identify and assess the impacts of specific presentation, placement, and other strategies for structuring choices on selection and consumption of healthful foods in a variety of settings, consistent with the most recent version of the Dietary Guidelines for Americans published under section 301 of the National Nutrition Monitoring and Related Research Act of 1990 (7 U.S.C. 5341) (2) demonstrate and rigorously evaluate behavioral economics-related interventions that hold promise to improve diets and promote health, including through demonstration projects that may include evaluation of the use of portion size, labeling, convenience, and other strategies to encourage healthy choices; and (3) encourage adoption of the most effective strategies through outreach and technical assistance.

It's not "the law", but if you want the money follow the "effective strategies" and hide the milk.

What was that in the Healthy, Hunger-Free Kids Act of 2010 again?
...by applying the principles and insights of behavioral economics research in schools...

They’re morons. The smart way to address this is to essentially have a Willy Wonka buffet. After about a week the kids would be choosing pot roast, salad and a fruit. My nutrition instructor was right and I have 2 candy drawers to prove it.