OMG. They forgot Newsweek!
Rule number one in a business: Do not allow yourself to be branded with essentially a view unpopular with a large demographic. Hint: The unpopular view isn’t the conservative one.
What has happened with many of these companies is they have bought into liberal memes. Doesn’t everyone want gay marriage, gun control, think Bush is an idiot, etc? Why would Penneys stock drop like a rock after their “two mommies” ad for mother’s day? The NY Times told them only knuckle draggers don’t like that!
Newsweek is not a corporate entity itself; it's parent is the Washington Post Corporation. I don't follow the newspaper/magazine industry that closely, so I don't know how much of a drag Newsweek is on WaPo's overall financial status.
Why would Penneys stock drop like a rock after their “two mommies” ad for mother’s day?
Wasn't aware of that "two mommies" ad, but it's surely not a very good advertising strategy. The number of lesbians in the general population is several fold less than the number of homosexual males (less than 1% of the total female population). And the percentage of "two mommies" households has to be much less than that. So you don't have to be a rocket scientist to figure out that "two mommies" advertising is just plain foolish.