Newsweek is not a corporate entity itself; it's parent is the Washington Post Corporation. I don't follow the newspaper/magazine industry that closely, so I don't know how much of a drag Newsweek is on WaPo's overall financial status.
Why would Penneys stock drop like a rock after their “two mommies” ad for mother’s day?
Wasn't aware of that "two mommies" ad, but it's surely not a very good advertising strategy. The number of lesbians in the general population is several fold less than the number of homosexual males (less than 1% of the total female population). And the percentage of "two mommies" households has to be much less than that. So you don't have to be a rocket scientist to figure out that "two mommies" advertising is just plain foolish.
http://www.freerepublic.com/focus/f-news/2890893/posts
Check out post 38 with the graph. Notice the huge dip after the “two mommies” ad. (May) Then like good agenda driven libs (just like Obama) they double down with two daddies. Notice the drop after that. (Jun)
I hadn’t heard of the two mommies either, and I had liked Ellen, but the two daddies bit got me. I’ll probably try not to shop at Penneys anymore.
Sometimes I wonder if these execs are sabotaging their own companies. Read an article on Carbonite last week that made me think that. A destructive move, made with PC, ensures it won’t be reported too negatively.