Science is “the new hotness” and everybody wants in on it.
Nowadays even your shampoo is “scientifically formulated”.
Something doesn't have to be science to be of use and of value - but like barnacles attaching themselves to the bottom of a ship - the hangers on must occasionally be scraped off.
I blame these guys:
I dare you to go over to the research department and tell those “biologists” that they are not scientists because what they are working on does not apply a scientific solution to a problem.
It if weren't for psychology, those scientists wouldn't know what they were trying to scientifically “fix.”
All that said, as an engineer, I understand the position of the snobby scientists. Much the way there are no absolute baselines in “climatology,” much of what is studied as normal and abnormal is in varying degrees subjective.
It's been that way since at least the 50s.