Posted on 07/02/2012 12:33:21 PM PDT by martin_fierro
Have you ever heard of the Rule of Threes? It’s a guideline used widely in writing and communicating that dictates that your message is clearer and more effective when you can convey it in three parts.
For example, in the Declaration of Independence, Thomas Jefferson wrote that every American had an inalienable right to “life, liberty and the pursuit of happiness.” Drop any one of those, and the sentence is somehow less effective.
You know who else was a big fan of the Rule of Threes? Steve Jobs.
Over at Forbes, Carmine Gallo writes:
Steve Jobs applied the Rule of 3 in nearly every presentation and product launch. In 2007 Jobs introduced the first iPhone as the “third” of Apple’s revolutionary product categories (the first two were the Macintosh and the iPod). He even said that Apple would be introducing “three” revolutionary products—a new iPod, a phone, and an Internet communications device. Jobs repeated the three products slowly until the audience finally figured out he was talking about one device capable of handling all three tasks.
In 2010 Jobs introduced the first iPad with a slide showing the new tablet as a “third device” between a smartphone and a laptop. The iPad, he told the audience, would also come in “three models”: 16, 32, and 64 GB of flash storage.
In 2011, Jobs introduced the iPad 2 as “thinner, lighter, and faster” than the original. The three adjectives so accurately described the new device, thousands of blog and newspaper headlines included those three words.
Steve Jobs was a big fan of distilling messages to their essence, and Gallo’s right: once you know what you’re looking for, Apple’s adherence to the rule of threes is everywhere, from how many models of iPhone and iPad they sell to the number of apps in the iWork suite.
Speaking of jobs. We could all use one or a better one.
Give B O the boot.
I’m Leep and I approve of this message.
I saw a cable TV doc last weekend and the segment’s imagery suggested that Steve Jobs was/is right up there with Leonardo DaVinci and Albert Einstein.
obama would then be “dumb, dumber and effing dumb”
Three is a very significant number in Eastern religions...................
the Father, the Son, and the Holy Ghost. :-) God started it.
The death of three important people signified a triple crown. And that, in turn, was applied to the triple tiara traditionally used to invest new popes with the universal authority of Peter.
... and Three Dog Night said that One is a lonely number.
The Ramans do everything in threes.
Two can be as bad as One, if one is my ex-wife.
I said to her, “but honey, remember the rule of three!”
There is an autistic savant named, Daniel Tammet, is of the opinion that the number 333 is attractive and thinks Pi is beautiful. He sees the number 6 as small and almost nothing but the number 9 as large and towering.
http://www.youtube.com/watch?v=AbASOcqc1Ss
Nikola Tesla invented the three-phase electric motor, he did things in threes, and was adamant about staying in hotel rooms with a number divisible by three. The last ten years of his life he lived in a two-room suite on the 33rd floor of the Hotel New Yorker in room 3327.
“If you only knew the magnificence
of the 3, 6 and 9, then you
would have a key to the universe.”
— Nikola Tesla
HA!!!
I know that rule! Three is the number of black eyes I’ll have if I ever look at another babe!
Well, duh. It sez "3s".
So then she wanted to bring in another dude.
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