Exactly !!! Its not losing the weight it's keeping it off long term that detracts 95% of the people. Look at Oprah and Kirstie Alley how many times they have yo yo'd in weight up and down.
That’s the problem with humans being so goal and reward oriented. People tend to grab onto a mind set of “I’ll do this until the desired thing happens then I get this reward”, in dieting that generally becomes diet and exercise until target weight hit and then “I can eat ice cream again”. Their celebration dinner puts them on the path back to the old weight. That’s part of why my regimen revolved around “reduce everything eliminate nothing”, it gets rid of that temptation.