Look up the term “Google slap” and then decide how much “bang for the buck” Google provides. Their content network is a joke as well. Advertisers are really a little tired of Google and their strong-arm tactics with Adwords. I’m not going to predict Facebooks stock value, but there is plenty of opportunity for them to expand their advertising revenue.
My business’s website received over a million and a half impressions (and about a 2.5% ctr) in the first quarter 2012 on a $45/day adword budget. This in a very competitive market.
I hate google as much as anyone, but there has never been an easier, cheaper, more effective way of reaching customers.
Without them, I’d be out of business.
All I know is I get a lot of bang for my buck for my law office.