My business’s website received over a million and a half impressions (and about a 2.5% ctr) in the first quarter 2012 on a $45/day adword budget. This in a very competitive market.
I hate google as much as anyone, but there has never been an easier, cheaper, more effective way of reaching customers.
Without them, I’d be out of business.
Approximately a 0.30 CPC which isnt’ too bad. I would assume by these numbers you probably get an EPC of $10 or so? Don’t forget that you’re now beholden to Google. They have a bad habit of “slapping” sites for no apparent reason. If that happens, you’re going to see that CPC double or, more likely, triple.
And there have been plenty of easier and cheaper ways to reach customers. Google isn’t the first PPC company to come along but they are definitely the most expensive. Plus, there are too many old and easy SEO tactics for various search engines that you could rank a site for and rank in the money. Google is currently winning the adverting war, however, and marketers are stuck with them.