[Vigilanteman]

A financial analyst whom I generally respect calculated that Facebook generates about $5 in revenue for every user whereas Google generates about $45.

Intuitively, it doesn't surprise me. If I'm looking for a supplier of left-handed widgets, I'll go to Google.

If I'm looking for pictures of my grandson's latest antics, I'll go to Facebook.

[dfwgator]

I just don’t see the value...sure Facebook has a lot of users....but overnight, something else can crop up, and people could abandon FB for it.

[Hodar]

This is where I need to be colored “stupid”.

I understand the per user of $45/user on Google. I buy a lot of stuff online (slotted rotors and pads for the truck, trim pieces for the car, digital camera and PC stuff). And since I use Google Shopper to shop for prices, I can completely understand and appreciate the $45 target.

However, I fail to understand the $5 revenue earnings per FaceBook user. I’ve never purchased anything through FaceBook, and I do not know anyone who has. I mean, if FaceBook had coupons for pizza - that would at least be something compelling.