The Avengers is a movie with an appeal to people in their late teens to early twenties. That group is supposed to be largely unemployed and in serious debt, yet they coughed up over $200 million on this movie. Go figure!
I’m certainly outside that demographic but I’m going to go see it in a week or two once the erly crowds thin out.
There’s a major chunk of the comic book demographic in the 30-45 range. And really movie are $10, even broke people can usually find a way to scrape up $10, especially for a movie they’ve been looking for to seeing for years.
The worse times are, the more popular "cheap" entertainment becomes. High end beer/liquor sales go up, and cosmetic sales increase, because these are relatively cheap ways to treat yourself.
And yes, going to a movie is cheap compared to going on vacation. So, while you can't afford $1,000+ to go on a family vacation, maybe you can afford $100 to take the family to a movie. And, Avengers hits the perfect niche, in that it is a movie everyone in the family (Mom, Dad, and kids) can enjoy at some level.
They just increased their student loan.............
I’m in my early 40s and most of my friends around my age are very happy to see our comic book heroes up on the big screen. Most kids in their teens and twenties couldn’t have named Iron Man or Captain America 5 years ago... most middle aged men in America could.
“The Avengers is a movie with an appeal to people in their late teens to early twenties.”
Uh, I am 60 and saw it yesterday with my sis and her husband.
Why the appeal? As a kid, I collected all those Marvel comics like Spiderman, FF4, Avengers, Xmen.
Happened to notice some not-so-young folks in the audience.
BTW, I still have all those old comics.
A matinee costs only six dollars at AMC theaters here in nyc. Not a big financial hit.