I can totally believe this. The immigration ( legal and illegal ) factor is coming into play by marketeers. Soccer is big everywhere but in the USA. As more immigrants come to the US the fan base in soccer will grow. It’s a slow growth market but it’s only going to get bigger and bigger. It’s pretty cheap to buy into it now and gain an edge over the late comers. Adidas is making a very smart move.
Looking at the other major sports markets in this country , it seems their markets are stagnant or shrinking. Why is that?....
I see a lot of people even here in Dallas wearing Real Madrid, Barcelona, and Manchester United jerseys now.
You might be right, but I also suspect that soccer is less popular among the children of immigrants than it is among the immigrants themselves. Let’s face it ... one of the things that makes soccer so appealing around the world is that it’s so cheap to play it. Once immigrants get here and they find their way into the American middle class, I think their kids end up with many of the same interests as their American-born peers.