Oh man, I have a female friend who would love that card (The “W” word is a long running joke between us).
I do see where people would take offense, though. Not a lot of people would find the card funny. I certainly wouldn’t send it to a family member or most of my friends (save the one mentioned above) who happened to be pregnant.
There’s also the fact that it’s being sold at a mainstream store like Target. It would be like carrying tees from T-Shirt Hell in the Men’s Department. Just not really the place one expects something like that.
Definitely a niche item, you betcha.
Perhaps distasteful, but not necessarily offensive.
But, I do find it interesting that the TV station in this report bought the card and provided some free advertising for the card and Target.