Not even Apple insiders including Steve Jobs think that. You, of the Apple PR department, paid or not (and we all hope you get some cold cash for it, otherwise why do it), like the Microsoft promoter fanatic who preceded you on this forum, invented this ridiculous fan song that you sing every time something related and positive to Apple happens. It is not credible, not persuasive, and turning off potential customers, sanely skeptical of such fanaticism.
I say it all as a longtime Apple investor, who, despite your recent assertion to deny it without any proof whatsoever, knows well more than one Apple insider, for all it serves me, and truthfully it is not much.
Chill out, Apple is good without buttboys promoting it.
Look, cat, this has been discussed in the press for the last several months! I am not making this up, no matter how much you want to claim that I am! The press has reported the refusal of the labels to sign with Google and Amazon. This is a fact! Both have offered money incentives to the Labels and publishers to sign and they have refused. Insiders have cited a lack of trust. Apple HAS succeeded in getting the labels to sign in exchange for a reported $150 million. Perhaps they will now sign with the others, perhaps not, now that Apple has blazed the trail, once again. You are the one ignoring the news that has been reported. . . But as of now, neither Google nor Amazon has contracts that allow them to do what Apple will be doing, no matter how much you wish they did.