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To: djf
Remember, when it comes to sales and advertising, if you boost sales by one or two percent, that’s a successful campaign.

May be true in the short run, but won't the "This crap doesn't taste good" catch up with you in the long run?

208 posted on 01/01/2011 12:21:16 PM PST by The Cajun
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To: The Cajun

Maybe. But if it does, they can just bring back the old stuff in a smaller can!

And in the meantime, they’ve just conducted millions of dollars worth of market research.

I’ve spent a little time in the agricultural/mass retail part of business. And I can tell you this much.
These guys ain’t gonna lose any sleep at all over a can of soup. The reason is, they are not producing 10,000 cans of soup a day. They are not producing 100,000 cans of soup a day.

Odds are they are producing somewhere between 5 and 10 million cans of soup a day!
A poultry outfit I am familiar with, a company that is not even in the top 5 poultry producers in the US, they produce over TWO MILLION POUNDS of turkey EVERY DAY!!

The numbers really are mind boggling!


222 posted on 01/01/2011 12:34:44 PM PST by djf (Touch my junk and I'll break yur mug!!!)
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