Trump can take an outrage and make it personal. Name names. Talk to people on the phone along with a radio host. Things like that. For example, ask German victims what they would advise the USA to do.
Hillary will accuse him of exploiting victims, and that could be a question he asks the victims too to preempt it.
Trump is connecting with low-info patriots. And a good example of how is when he said:
“The system is rigged!”
Most patriots are low-info because they are utterly disgusted. They hear about something shocking, flip on the news, and what do the news stations emphasize? Trash, pop-culture, plugs, and weird slants [that happen to be propoganda].
They hear about massive election fraud. And just as bad — the laws are so skewed against businesses that normal business people keep getting into legal trouble — makes business look sleazy.
And people wonder why low-info patriots don’t bother to get informed? They DON’T KNOW WHAT MEDIA TO TRUST. News seems boring. And conservative media all-too-often sounds demoralized, futile, and burned out.