“8 million with less than 400 theaters is pretty good.”
No, it isn’t. It’s true that art houses don’t rely on a big opening weekend, but they do rely on a steady build — and this movie isn’t building.
It needs to make fifty-four million to go into profit. They might eke it out eventually on Pay Per View, cable, and DVD... but it will be several years.
...Let me add, this movie is a flop. There is no calculus whereby it is a financial success.
Now, in terms of propaganda... that you can even get this sort of thing MADE... that so many people are willing to lose so much money for a purpose other than making money (obviously)... well, that’s a different discussion.
I think you need to look closer at the charts especially the daily, so far it looks like it’s building pretty solid. Each weekend in more theaters and making more money. We’ll know more Sunday when this weekend’s numbers are in, but even for the early parts (Wednesday and yesterday) it’s added more theaters AND the revenue per theater is up.