This isn’t really an ARTHOUSE arthouse movie though. This is more like just a small release independent movie. For that, it’s doing well. But this isn’t a Jim Jarmusch movie with a bunch of no-names that won’t see a lot of play on HBO or a push for DVD sales. It’s got a name cast and in spite of its inherent lies, it’s got a high-concept storyline. I’d expect it to do a good bit of DVD business (what little is left these days) and get a bunch of play on the crap pay channels.
Small release indie and arthouse financially are the same thing. It’s got a name cast, but it’s not going to the big theaters. If you hang out at the arthouses enough you’ll see big name people in a lot of little movies that never get near the big theaters, they do those movies to convince themselves they’re not just in it for the money.