Posted on 11/26/2010 1:27:31 PM PST by Lazlo in PA
A movie that cost 22 million to produce has grossed a 9.3 million world wide after 4 weeks in theater.
(Excerpt) Read more at boxofficemojo.com ...
“But they aren’t advertising this movie nationally on broadcast television.”
Yes, they are. The studio is purchasing ad time in zones where the movie has been released, about two thirds of the country. They aren’t local affiliate ads — they’re NBC (for example) network ads, broadcast during primetime in Pacific Standard and Eastern Standard time zones — and yes, during “Grey’s Anatomy.” That means the ad runs on all NBC affiliate stations in the zones, not piecemeal by city. That is a national ad buy rolling out slowly.
The $54 million figure (conservative, because right now I’m not factoring in the extra dollars they’re going to spend for the Oscar push) this film must make to break even is accurate. Again, I’m happy to revisit this in March, but right now you’re $44 million dollars away.
I don’t watch film channels either. Since my television stays on Fox News 99.9% of the time, I can’t remember where I would have seen it.
Purchasing in zones isn’t national. Purchasing in zones is done through the local affiliates, purchasing nationally is done through the national network. Hitting multiple zones scattered throughout the country is NOT advertising nationally because you’re still buying the commercials locally.
And there’s a good reason they are NOT buying national ads, it’s only in 396 theaters. The vast majority of the country can’t see it right now.
Your 54 million figure is WAY high because it starts with the 100% false assumption that they’ll spend normal Hollywood advertising dollars, which includes national broadcast prime time ad buys.
It’ll be profitable. It might even break past your extremely bad estimated minimum number to be profitable.
It could always be a local ad, might have gone through the cable company to even land on Fox News. Cable company slots don’t always get sold very wisely. Though admittedly the news nerd crowd is about the only people that know who these people are and would be interested in the movie.
Actualy are in:
http://www.boxofficemojo.com/news/?id=2997&p=.htm
Fair Game’s theater count was only up 10 to 396, but it increased seven percent to $1.6 million. This hold indicated at least some level of sustained interest in the Naomi Watts-Sean Penn thriller, which has earned $6 million through its fourth weekend.
Which puts it at 11 million world wide with solid trends.
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