Posted on 10/18/2010 5:48:37 PM PDT by SunkenCiv
Early forms of the first Windows Phone 7 ads have surfaced (video below) through a leak this morning that show how Microsoft plans to pitch its mobile OS against its rivals. The two unfinished spots accuse devices like the BlackBerry and iPhone of promoting a culture of staring at smartphones instead of dealing with life itself. Windows Phone 7's at-a-glance home screen tiles help find info faster and help focus on family and friends, the ads discovered by WMPowerUser claim.
Both ads also make clear reference to an AT&T version of the HTC Mondrian (also known as Schubert and possibly the HD7) and indicate that it will be one of the launch devices. The full-touch phone should be strictly on par with competitors through a 4.3-inch but 800x480 touchscreen, a 1GHz Snapdragon processor, a five-megapixel camera with 720p recording and 8GB of non-removable storage.
An official appearance for WP7 devices isn't expected until an October 11 open house in New York City; they may beat the November release in the US with an appearance as early as October 21.
The existence of multiple commercials shows Microsoft's determination to regain as much of its lost standing in smartphones as possible. It's believed to be spending as much as $500 million on marketing just in the fall alone to get attention for WP7 right as Apple, Google and RIM may reach their peaks for the year. Microsoft has lost most of its influence on the world stage as it's almost entirely excluded out of the top five smartphone designers but has also been knocked down in the US, a country once considered Microsoft's most secure territory. Many of its once-loyal partners have since shifted most or all of their attention to Android.
(Excerpt) Read more at electronista.com ...
He’s certainly ... passionate.
I honestly don’t miss ATM at all, speaking as a graphics professional in high page count color catalogs. It was a nightmare, but it was the way to go for many years.
I like the big print, I can actually read it. And, I don’t need the alternative lifestyle, just a phone.
Microsoft has got it's friendlies at work...note the source:
Wow, sounds like we have a lot in common. I agree on ATM, but did you use a Mac when it first came out? I had a Mac II SE/30 and when ATM came out it was AWESOME to be able to scale fonts and have them remain smooth. It opened up a whole new world. I also was with a company who was the first beta tester for Photoshop in the nation (they also CODED Postscript, pre-Illustrator) Interesting days.
I sold Scitex Visionary for the two years it plagued the market, lol, speaking of a blast from the past. It was an obscenely expensive RIP that didn’t work most of the time, but it was the only one out there for a short while.
I used the Scitex from 1991-93. It was the first Unix interface I had seen, and it even previewed the postscript file on screen. But it took so long to do every graphical command (like 2-3 MINUTES delay between each click!) that we ended up just using straight code to execute jobs. However whatever would choke the AGFA would always print on the Scitex.
I can recall color separators throwing up their hands in desperation and just deleting the files down to page geometry and type along with any graduated tints (which were a big deal, odd as it sounds), sending that through the RIP, and table stripping loose scans into the output. I started selling it in ‘89.
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