Betty Furness, a former NYC consumer affairs person, used to point out that anything with a "-y" on the end of it signals an imitation--legally. In other words, if the sponsor says "buttery" it has no butter, "chocolatey" and it has no chocolate, "nutty" and it has no nuts.
A philosophy professor once commented on the overuse of "real" as an indication the missing sense of reality in our lives.
Sometimes this is the colloquial use of the word “real” to mean “very.” In rare instances, it’s used to distinguish an ingredient from an imitation, as in “real chocolate.”
Betty Furness, a former NYC consumer affairs person, used to point out that anything with a “-y” on the end of it signals an imitation—legally. In other words, if the sponsor says “buttery” it has no butter, “chocolatey” and it has no chocolate, “nutty” and it has no nuts.
A philosophy professor once commented on the overuse of “real” as an indication the missing sense of reality in our lives.
I’d be curious what your background is. Are you in advertising? Irrespectively, I didn’t mean any disrespect to the industry (of which I share as a tv spot producer). Many of the Creatives are doing brilliant, effective work.
I tend to agree with the professor you sited.
Also, as I type this, I’m sitting in a restaurant in Pagosa Springs, Colorado. On their menu is the quote “Where friends meet their friends to unwind.” Somehow, I thought you might like that one! Best, Billy