[LittleBillyInfidel]

Sometimes this is the colloquial use of the word “real” to mean “very.” In rare instances, it’s used to distinguish an ingredient from an imitation, as in “real chocolate.”

Betty Furness, a former NYC consumer affairs person, used to point out that anything with a “-y” on the end of it signals an imitation—legally. In other words, if the sponsor says “buttery” it has no butter, “chocolatey” and it has no chocolate, “nutty” and it has no nuts.

A philosophy professor once commented on the overuse of “real” as an indication the missing sense of reality in our lives.

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Hi Firebrand! Nice to meet you on here. That’s interesting about the ‘y’ adjective and the legal implication.

I’d be curious what your background is. Are you in advertising? Irrespectively, I didn’t mean any disrespect to the industry (of which I share as a tv spot producer). Many of the Creatives are doing brilliant, effective work.

I tend to agree with the professor you sited.

Also, as I type this, I’m sitting in a restaurant in Pagosa Springs, Colorado. On their menu is the quote “Where friends meet their friends to unwind.” Somehow, I thought you might like that one! Best, Billy

[firebrand]

Publishing, but I spent a lot of time with advertising people in the sixties. Copywriters were famous for the lines that brought them stardom, like "Come to Jamaica. It's noplace like home" and "How sweet it isn't." One of my friends dated the guy who made up the word "Whopper." LOL. I knew women who were copywriters, so Mad Men is a bit off the mark.

A wonderful, creative bunch that were a laugh a minute and had a refreshing cynical attitude about their work. I still see the talent on TV and say hi to my old friends in my imagination.

[firebrand]

Some of the commercials I cited look very much like client-produced ads. Either that, or produced by a cut-rate agency.