Either figure is still remarkable!
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It’s all about good marketing. There is a funny on youtube (using stick figures) and the girl goes into the store to buy an I-phone. The guy says “We’re all out of I-phones, but we have a whatever.
“I want an I-phone”
“They just came out this morning, and we sold out”
“I want an I-phone, I’ll go to another store”
“All the other stores are sold out, but we have the xbrand with 10x more memory, better screen, better speakers, for $100 less”
“I want an I-phone”.
“But the xbrand comes with a 2 million dollar rebate.”
“I want an I-phone”
“The xbrand grants you three wishes, one of which can be for a new I-phone”
“I want an I-phone”.
Funny - but true I think for many of the consumers. Apple has done a great job in marketing - obviously.
All I know is my son (15 yrs), when he realized that it was not just the price of the phone but the plan that he would be paying for - he got a midrange Samsung. He probably doesn’t pull it out in front of his friends though!