Yes; it means going against the flow, swimming against the current, and basically being an outsider to the cultural milieau. (sp?)
At one of the local grocery/everything store chains in this state they have one special “Family Friendly” checkout aisle. Since the regular “womens” magazines, Globe etc are so racy - soft porn covers really - they have one special aisle for parents who don’t want their children to see such mind rotting junk.
It means that parents who raise their children to hold high principles and expect them to act accordingly have a difficult task; but one of the most worthy. The next generation is so important. When I see parents keeping their children from swimming in the cesspit of modern culture and training them in traditional virtues and principles, it engladdens my heart.
“Milieu,” I think. No matter how I arrange the vowels, it still looks wrong ;-).