Yeah. And there's always been bubblegum. Look at the Monkees -- they were manufactured bubblegum too, so this isn't totally new. But at the same time the Monkees were singing tin pan alley songs, you had Eric Clapton, Jimi Hendrix and many others who were really trying to do something with their music.
Now, the Jonas Brothers are about the best we can do. Monkees with less talent.