... So why should I PAY ...
Because MS developed the technology, MS is marketing the technology, and MS is BIG.
Unless a competitor markets a phone more to your liking, that’s what you are stuck with if you want to use their technology.
It’s a buy/no buy choice on your part, being one of the millions of buyers who can register market pressure.
Very well put.
The only thing that can put a stop to an ever-increasing deluge of annoying advertisements will be customer rejection of the phones the ads are delivered on.