I don't think Microsoft will copy this one, however...
Those of us old enough to remember when the first Macs came out without a keyboard because the mouse was all you needed, and the first terminal emulators had to have a pull-down menu for a keyboard in case the user was on a mouse-only machine, think "The Wheel" is uproariously funny.
I think of those early Macs every time the keyboard pops up on my iPod Touch.
> I don't think Microsoft will copy this one, however...
Nah, they'll do it with only The Joystick instead of The Wheel. :)
Actually, though, addressing the topic of the thread, I fail to see what's wrong with a technology having product concept and design meetings that include sessions of "What the Competition is Doing Right and How Can We Do As Well". It's just part of business.