Two words: Wine Markup. For example: Why does a Montecillo Crianza that I can get for $12 at my local liquor store go for $40-$50 at local Spanish restaurants, particularly as said restaurants pay even less than $12 a bottle due to case/volume discounts?
Agreed...they mention in the article that there’s an Iphone App you can get which allows you to check prices on wines. I wonder if there is a similar App for the USA?
I don’t have an Iphone, but it sounds like a nice idea to be able to check and see how badly you’re getting shafted for the wine before you order it. Maybe a diner can find a similar wine without such a steep markup.
This is probably barbaric, but I water down my wine once they bring it to me, so I don’t guzzle down a glass too quickly, get too buzzed, etc.
I have never in my life order wine in a restaurant because the prices are simply outrageous. If I wannna get ripped off on a drink I’ll get a coke at Disney World! LOL