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http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/07/08/investopedia6041.DTL
(INVESTOPEDIA)

“Reality Check: Why Startups Fail”

Lisa Smith, provided by
Investopedia
Thursday, July 8, 2010

SNIPPET: “It Sounds Hard: Why Do It?

Once you assess all of the risks, running a business has a lot less appeal. It’s the reason most people work for someone else. You show up from 9 to 5 and the boss signs the check. Of course, not everybody chooses that path.

Despite the challenges of running your own business, going it on your own does have its benefits. First of all, you’ll have the freedom to spend your time on something that you chose rather than priorities set by your boss. You’ll also get do to something that you are passionate about as opposed to punching a clock and putting widgets into a box or shuffling meaningless papers from one side of your desk to another. Better still, you just might make a profit.

If the challenges don’t seem insurmountable and the downside doesn’t give you cold feet, you just may have what it takes to run your own business.”