Reduction in one area can create a more pronounced appearance in another. It's not always about more. Sometimes it's about less.
My first wife and I were roughly the same size, with me being about an inch taller than her. We could even swap some of our pants and shirts.
But, she looked like a bombshell movie starlet, while I just looked like an average guy. What made her look so curvy and stacked was the places she had less - not more.