Computers are being low cost appliances. This is the battleground and where the war will be fought. As for who will will remains to be seen.
I’m self-employed and sitting in my home office using a desktop. There is no way I could ever use a mobile device for all my business applications including updating & maintaining my website, Excel spreadsheets, large Word docs, marketing brochures, business email, PDFs, SKYPE to communicate with my Euro and Far East partners, etc.
And Volkswagens have been around since WWII. What percentage of cars on the road are VWs (or Yugos, etc,)? Not everyone wants nothing but "cheap"...